A Family Run Vegan Business Our journey began in 2003 when our founder Meagan Boyle (Mummy Meagz), along with her daughter Willow, opened Blondes Coffee Shop in the village of Cottingham, East Yorkshire. As a lifelong vegetarian, Mummy Meagz made it her mission to serve delicious veggie food made with love, compassion and a sprinkle of awesomeness. In 2016, Blondes went 100% vegan, in keeping with Meagan and Willow’s new-found veganism and ethical lifestyles. By this point, Mummy Meagz was already a hero within the local vegan community and was breaking all the stigmas attached to vegan food, especially with her Rocky Road bars which were selling like hot cakes (or chocolate bars!) at Blondes. Meagan made the leap to take her Rocky Roads to the masses, and in January 2017 Mummy Meagz Vegan Kitchen was born. Since that date, Mummy Meagz has been supplying her impossibly indulgent Rocky Road bars into independent stores nationwide, followed in 2019 by the launch of the Chuckie Egg – a delicious vegan chocolate crème egg. All four flavours of Mummy Meagz Rocky Road bars and the Chuckie Eggs launched into Holland & Barrett stores nationwide and online in early 2020 – bringing delectable, and affordable vegan chocolate to the masses.