We hand-source used Arabica coffee grounds from London's finest cafes, bars and restaurants Siblings William and Anna Brightman founded Optiat in April 2016, after a series of events led to them conceiving the idea of a body scrub created with used coffee grounds. William explains: "Having received a cafetiere for Christmas, I began making my own morning coffee. However, I realised that post-brewing, the freshly brewed grounds had to be thrown away. With more than 55 million cups of coffee drunk every day in the UK, this represents a big waste problem. Indeed, it turns out that more than 500,000 tonnes of coffee grounds are sent to landfill every year in the UK alone! I saw an opportunity to change this." Our Philosophy The nature-friendly beauty company We believe in respecting the world around us by minimising the impact we humans have on our wider environment. We give new life to ingredients that would otherwise be discarded. Natural, sustainable products We believe in creating quality, non-toxic beauty products using skin-loving, natural ingredients. Vegan and Cruelty-Free We believe that all life is sacred. We only use the finest plant-based ingredients. We never test on animals.