The Claus family has now decided already in the second generation of quality and celebrates with the acquired in 1992 own brand PURAL a 100-year anniversary
The most significant step forward makes the company in 1992, when Heinz Claus, owner of the Claus health products service teams from Baden-Baden, and his daughter Ulrike recognize the potential of the brand and take over the company PURAL. Under the management of Ulrike Claus himself PURAL developed into an international company: It integrates numerous, valuable organic products in the food store brand PURAL, expanded their own cosmetic brand eubiona and founded the PURAL sales company.
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Pural from Paris!
Here are the first bakery products of our own brand developed around 100 years ago.
Today's Pural Vertriebs GmbH was founded in 1907 as a small bakery in Paris.
The founder was a member of the Christian community of faith of the "Seventh-day Adventists." A part of this community is the nature-loving lifestyle through healthy eating.
The products of the small bakery immediately found many friends and after a short time, the range could be extended.
Organic products are produced without genetic engineering. The use of genetically modified organisms or their derivatives is prohibited in organic farming and processing and contradicts the self-understanding of the organic industry.