about nul Nul is a not-just-for-profit company with the mission to make the personal and household care industry more sustainable by offering eco-friendly alternatives that actually work. No water. No plastic. No toxins. No nonsense. We believe in giving back; pledging 1% of all sales to environmental charities as a member of 1% for the Planet. who we are Hello! I’m Katie, the founder of Nul. I was born in New Zealand but later moved to Switzerland after I met my husband and co-founder Stephan. We live in Meilen, Zürich with our dog Harry. Working in technology marketing for the past 10 years, I saw a large number of start-ups working to solve environmental issues. In stark contrast, the personal and household care industry appears to have stagnated with little innovation or focus on making more sustainable products. Instead, many brands are putting a lot of effort into “greenwashing” instead of actually making a difference. With my MBA and a passion for green chemistry-based natural cosmetics, I decided to challenge the status quo. In 2020 I founded Nul, a not-just-for-profit company bringing sustainable products to consumers in Switzerland and the world. With Nul, we hope to do what we can towards a more sustainable future with no-nonsense products our customers love. why we care Look around you. Whether it’s the food you eat, the technology you use, or the house in which you live. Everything you see is from this planet. It has given us so much. Our society continues to consume many finite resources to produce products that are harmful to the environment and to human beings. Once produced, there’s also the additional harm caused by greenhouse gas emissions during transport, especially for products that contain 95% water (like most cosmetics and cleaning products). Even though we can’t change the world overnight, we believe that by developing no nonsense products we can contribute to a more sustainable future.