Natural juices since 1936
In the 1920s, Karl and Margret Voelkel settled as pioneers in the spirit of the Wandervogel , a German youth movement founded in 1896, which stood for shaking off the restrictions of society and returning to nature and freedom. Karl and Margret went to the Höhbeck, a sparsely populated hilly area on the Elbe River in Lower Saxony, Germany.
They initially planted apple, pear and cherry trees as well as strawberries, currants and gooseberry bushes in their orchard and farmed them according to anthroposophical principles. In this way, the idea of bio-dynamic production became the basis of Voelkel's philosophy eighty years ago already, and it has been a central motif of the family business since then.
A bio-dynamic business development
After Karl and Margret Voelkel had travelled for several years with a mobile juice press – the Mostmax – from village to village, turning the fruits of the local residents into delicious juices, a permanent cider mill was established in 1936 in a closed down dairy farm near Pevestorf at the foot of the Höhbeck.
From the mid-1940s – in the second generation – the company developed a transregional concept under Harm Voelkel. Straightforward, he continued the idea of the original juice production and processed fresh wild fruit into natural, savoury juices.
The company has seen the breakthrough to a modern producer of fruit and vegetable juices in the third generation, i. e. under the direction of Stefan Voelkel. Since the early 1980s, he has been at the head of the family business, developing new products for new markets. Along with his team, which includes his four grown-up sons, he currently offers more than 170 different products in organic and Demeter quality.
Organic products are produced without genetic engineering. The use of genetically modified organisms or their derivatives is prohibited in organic farming and processing and contradicts the self-understanding of the organic industry.