Golden syrup, dark chocolate (27%)(min 55% cocoa solids, sugar, cocoa butter, soya lecithin, natural vanilla), palm oil (rspo certified), crisped rice (rice flour, rice bran, sugar, rice extract), ground almonds (nuts), marshmallow (7%) (tapioca syrup, cane sugar, filtered water, tapioca starch, carrageenan, soy protein, natural vanilla flavour), candied lemon peel (4%) (lemon peel, sucrose, fructose, maltose, dextrose, citric acid --- e330, preservative: potassium sorbate e202 & sodium metabisulphite e223 (sulphites<10ppm), lemon essential oil (1%).
Contains soy, almonds
May contain traces of other nuts
Nutritional values per
||1452 kJ / 347 kcal
|- Saturated Fat
|- of which sugar
An Idea Is Born
Goupie originally came from grandma Noble (Shirley), Janet's mother. It was a treat that was enjoyed in the Noble household for as long as anyone can remember. This has caused great difficulties in remembering exactly where it came from and why on earth it was named Goupie! So let's solve that pronunciation issue here and now. 'Goo-py' has become the officially accepted pronunciation, despite the fact that is was always called 'goo-pay' in the Simpson household!
Shirley's original recipe can still be found in her hand-written cookbook, though it's carefully locked away at Goupie HQ, so no luck in making your own - very hush hush! This is the recipe that saw the Noble/Simpson family through 50 years of Goupie making. It was enjoyed at many a family event, car drive and even in extra-special packed lunches!
We've already had a taster of what it is to be a Simpson, but for the purposes of this part of the story, we really need to single in on Janet and Joe.
They met over 30 years ago, when Joe interviewed Janet for a job. Needless to say, she got it. After working together for a number of years, moving in with each other and getting married, the couple decided it was time to take the next step. They needed to start building their legacy, and bring something new into the world.
And so, their first business was born. Now we don't need to go into all the ins and outs of the next 20 years, so we'll just give you the run down of their various entrepreneurial pursuits. Activities ranged from market stalls selling board games, to publishing, to hand-made soaps, to wedding venue guides. With the decision to sell their latest business, a gap was created, ready for a new endeavour to take it's place.
Along the way, Janet and Joe had moved to the countryside and had two Children: Grace and Hannah. It was Grace and Hannah's idea for their parents to start selling Goupie and, after many dinner table discussions, Janet decided to whip up a batch and do some research.
The idea was to get local businesses to try the product and gain an understanding of whether or not anyone might be interested in paying money for our family treat. In true Simpson style, Janet and Joe went to local cafes and farm shops together to ask the owners to try this first attempt and give their feedback.
Remarkably, orders were placed on the spot.
This put the pair in quite the predicament. They hadn't yet formed any sort of official business plan, designed any packaging, or even worked out just how they were going to produce the product in larger quantities. Fortunately, they're a resourceful duo, and quickly whipped up a complete looking package to send out to these first few customers. This included the tagline still used on packaging today (for those of you who somehow haven't memorised it, it goes something like this: a devilishly moreish chewy chocolate confection with a hint of crunch). Not bad for quick thinking, eh?
From those humble beginnings, Goupie has now grown into a (somewhat) functioning business, with a number of employees, a bespoke (SALSA certified) factory unit and a huge range of customers.
The business is now run by mother-daughter duo, Janet and Grace, with remarkably few arguments impeding the way to further success!
Goupie has always looked to do business in the way that we believe all businesses should be run. This doesn't just cover one singular problem, but a raft of issues that almost all business encounter on a daily basis; from treatment of staff, to sourcing of ingredients, to the sustainability of it's packaging (both that which the customer sees, and that which it doesn't). It's important to us that our products taste good, without costing the Earth (physically, or metaphorically).
Email from Goupie 14th Jan 20:
I can confirm that our products have no GMO origins.
Brand Manager, GOUPIE